If you’ve been keeping up with the Jaguar saga, you’ll know of their plans to move to a fully electric lineup in 2025. Moreover, they aim to move upmarket and compete with Bentley by selling a six-figure Jaguar.Related: Jaguar is dead as we know itThe UK won’t see another new Jaguar until 2026In preparation for this rebranding, Jaguar killed off all of its models, leaving the F-Pace SUV as its sole offering. Their quoted reasoning was the lack of profitability from any of those models, with the idea being that their Jaguar Electrified Architecture (JEA) would turn things around.In their most recent development, even the F-Pace won’t be available in the UK as the company has officially ended all-new Jaguar sales in its home market until its EVs are released there in 2026.
Jaguar F-Pace 90th Anniversary EditionJaguar
In a statement to British automotive magazine Autocar, Jaguar said, “From November 2024, new Jaguar sales will come to an end. We have now ceased allocation of our current generation of Jaguar vehicles.”Customers’ only option now is to buy a certified pre-owned car or wait until the electric Jags come out which, given the company’s recent development troubles, could be delayed. The F-Pace will still be manufactured in every other market.Related: The rise and fall of the electric Jaguar i-PaceJaguar’s first new EV should be announced by the end of the yearThe first such EV is meant to be announced before the end of 2024 at an event in the US. It’s slated to be a four-door GT model priced at over £100,000, or almost $130,000. CEO Adrian Mardell told Automotive News Europe that consumers “will salivate when you see the product. I am certain of it.”
Jaguar XJ LineupJaguar
No specific details of its design or power figures have been announced yet, but the company did say it will be inspired by previous Jaguar models like the E-Type. It should also be noted that Jaguar’s other electric offering, the i-Pace SUV, was comparatively a sales failure with figures plummeting year after year before it was recently discontinued.Final thoughtsIt is admittedly a strange move to completely bar your home market from giving you money just because your new models are not yet ready. It gets even more confusing when you consider that the F-Pace is still available everywhere else.
Jaguar Classic E-Type Commemorative KeyJaguar
Perhaps Jaguar is betting on UK customers anxiously awaiting the return of the storied brand over a year from now. It will be interesting to see how Jaguar’s electric bet pays off, if at all, considering the recent lackluster demand for EVs. Who knows, maybe you’ll start seeing $130,000 Jaguars rolling down Rodeo Drive instead of Bentleys and Lamborghinis.Related: 2025 Kia Tasman: The quirkiest pickup truck you’ll never see in the USA